Emily is a travel writer and social media coordinator working with prestigious travel authority Lonely Planet. She approached me wanting to legitimise her online presence with a personalised branding solution.
The final concept was an ambigram logomark of her initials ‘EF’ paired with strong custom type. An ambigram is unique in that it can be flipped upside-down and still read the same. I felt this was a great way to emulate the duality of her position and ever changing nature of her passion for travel. Included in this study are other concepts and evolutions that didn’t make the final cut.